We guide tourism projects from concept through to implementation and day-to-day operation.
Our company
Every project has a story of its own to tell
At Purple Purpose we believe every project has a story of its own to tell, and we are here to help you write yours.
From concept through implementation and operation, we walk every step of the way with you to make sure your tourism project becomes an inspiring reality.
Hey!
I'm David
- Hospitality
- Innovation
- Business Models
- Growth Hacking
Driven by innovation, travel, hospitality and service that makes a difference. More than 10 years creating one-of-a-kind experiences.
At our company we align with your purpose and help you make it real.
Ready to take it to the next level?
Experience
Assets with purpose, stories waiting to be told.
Versus
- Pre-launch
- Tech setup
- Launch
- Operation
- Revenue management
Wake
- Pre-launch
- Tech setup
- Launch
- Operation
- Revenue management
Kiin
- Pre-launch
- Tech setup
Haven
- Business intelligence
- Digital marketing
- Revenue management
Antípoda
- Tech setup
- Launch
- Revenue management
Joaquina
- Operation
- Revenue management
- Business intelligence
Mixa
- Pre-launch
- Tech setup
- Revenue management
- Digital marketing
- Operation
- Business intelligence
Scope
What we do
The full journey: structure the project, get it running, and grow it. We come in wherever you need us.
Structuring
Brand development
We take part in the brand concept and development process, bringing in vetted suppliers we have worked with before.
Project structuring
We take part in the whole project structuring process, defining budgets, the operating structure and the financial studies, all grounded in market research and the competitive set.
PMS technology selection
We help you find the right technology for the nature of each specific project.
OTA setup
We run the entire OTA setup process, so that our client ends up owning those listings outright.
Getting it running
PMS configuration
We configure the whole PMS (property management system) alongside you.
Rate analysis
We produce and hand over a benchmark and rate analysis of the asset: a document that becomes the starting point for the project’s financial analysis and budgets.
Pricing strategy and revenue management
We define a pricing strategy driven by occupancy across seasons and events, and set up dynamic pricing to maximise revenue through high seasons and demand peaks.
Website and booking engine
We configure the booking engine on your website, giving you the advantage of direct bookings with no OTA commission.
Growth
Data collection
We guide you in collecting the data that actually matters for tracking the business.
Business intelligence reporting
We build business intelligence reports covering the most relevant indicators across digital marketing, hospitality and short-term rentals.
Marketing and launch
We support the marketing process through its stages (attract, convert, retain) and guide the brand in building reports around digital marketing indicators.
Operation
How we operate
Strategic
We structure and run the business on decisions grounded in data.
- Business intelligence
- Revenue management
- Digital marketing
- Omnichannel presence
Adaptive
We shape the operating team around the nature of each project, always chasing the highest possible return.
- Operational efficiency
- Technology
- Service standard
5 pillars of operational excellence
- 01Complete assets
- 02Fully functional
- 03Spotless
- 04Well maintained
- 05Memorable experiences
Results
What your brand is left with
Everything we build stays with the brand. Nothing depends on us to keep working.
A system of its own
The brand is left with its own operating system, indicators and tourism reporting: everything needed to administer and manage the asset’s operation.
Direct bookings
The brand is left with its own portal or booking engine, enabling direct bookings and lifting profitability by up to 17% (the brand needs to have its own website).
See additional services if web development is required.
Presence across channels
The brand is left with a presence on the strategic channels for distributing and selling its accommodation.
Reporting and business intelligence
We build the brand’s dashboards with the indicators that matter for strategic decision-making.
Google
The brand is left with a presence on Google My Business and Google Hotel Search.
Rate analysis, benchmark and budget
Purple Purpose delivers a consolidated study that serves as the foundation for starting operations.
Services
Ways to work together, shape your service however you like.
Market study
Market study, competitive set, rate structure and financial model.
$10M COP + VAT
- Free of charge if you choose to run operations with us.
Pre-opening support
Tech setup, digital assets and presence across channels.
$15M COP + VAT
- This plan includes the market study.
- Free of charge if you choose to run operations with us.
Running the project
We operate the asset with you. The commission is charged at two points of the waterfall.
7% of sales + 7% of GOP
How it is calculated
- Sales7%
- Operating costs
- Gross operating profit (GOP)7%
- Non-operating costs
- Net profit
How it changes over time
- First 3 months
- The scheme above applies: 7% of sales plus 7% of GOP.
- From month 4
- The percentage on GOP is adjusted until Purple Purpose's total commission comes to 15% of sales.
Additional services
Revenue management
$3M COP + VAT / month
Monthly payment starts in the first month after opening. Free of charge if you choose to run operations with us.
Business intelligence
$3M COP + VAT / month
Monthly payment starts in the first month after opening. Free of charge if you choose to run operations with us.
Digital marketing
$3.5M COP + VAT / month
Monthly payment starts in the first month after opening.
Contact
Let's make your purpose real
Tell us where your project stands and we will tell you where to start.
David Zapata
Founder